WHICH IS SUPERIOR-PLAIN BANNER OR FLASH AD?
Several online marketers employ both plain banner and flash ads as online tools for promoting their online products or services, though they have distinct differences. Before using one of these advertising tools you have to find out which one is best suited to your requirements.
Wide, short plain banner ads are usually placed at the top or bottom of a webpage while tall, narrow ones are found along the left or right side of a webpage. They can be made more eye-catching by using bright colors, catchy phrases or special font effects. When a banner ad, relevant to a browser, appears on the monitor he/she clicks on the ad that opens to the advertiser’s webpage. This is called a ‘Click-through rate”. This banner ad click-through helps the advertiser to trace the number of browsers visiting his/her website. The advertiser can analyze the effectiveness of the banner ads by reviewing the click-through that came from specific web sites. By adjusting the banner ad or the website location the advertiser can improve the results.
Flash ads are generated using Adobe Flash, previously known as Shockwave Flash and Macromedia Flash. Flash ads allow animation and user interaction that can surely create more interest in the advertisements. Videos and animation exhibit better performance with Adobe Flash which offers numerous advertisement options.
Advertisements using Adobe Flash could be very vibrant and attractive, yet these ads take longer time to download than plain banner ads. Any user can view the flash ads without the help of a plug-in, such as Windows Media Player or Quicktime. The use of Adobe Flash for advertising is gaining momentum as these ads promise the attention of each viewer. But an advertisement without a mention of what it is promoting fails to catch the attention of many visitors. This could be considered as a main drawback of Flash ads. Moreover, those who are in the lookout on their selected websites get irritated by the Flash ads. They cannot bear even a slight diversion from their route. Flash ad is a cause of distraction to users who are interested only in the search they wanted initially.
It is advisable to select a banner type after considering the demographics of your target audience. Some customers prefer to look at an ad that conveys the essential message in a simple but clear way like a Plain banner ad without any added hype while others look at the ads for the excitement and novelty provided by the Flash. So make a deep study of your target audience to assess their particular tastes that will help you to choose the ideal banner design.
Wide, short plain banner ads are usually placed at the top or bottom of a webpage while tall, narrow ones are found along the left or right side of a webpage. They can be made more eye-catching by using bright colors, catchy phrases or special font effects. When a banner ad, relevant to a browser, appears on the monitor he/she clicks on the ad that opens to the advertiser’s webpage. This is called a ‘Click-through rate”. This banner ad click-through helps the advertiser to trace the number of browsers visiting his/her website. The advertiser can analyze the effectiveness of the banner ads by reviewing the click-through that came from specific web sites. By adjusting the banner ad or the website location the advertiser can improve the results.
Flash ads are generated using Adobe Flash, previously known as Shockwave Flash and Macromedia Flash. Flash ads allow animation and user interaction that can surely create more interest in the advertisements. Videos and animation exhibit better performance with Adobe Flash which offers numerous advertisement options.
Advertisements using Adobe Flash could be very vibrant and attractive, yet these ads take longer time to download than plain banner ads. Any user can view the flash ads without the help of a plug-in, such as Windows Media Player or Quicktime. The use of Adobe Flash for advertising is gaining momentum as these ads promise the attention of each viewer. But an advertisement without a mention of what it is promoting fails to catch the attention of many visitors. This could be considered as a main drawback of Flash ads. Moreover, those who are in the lookout on their selected websites get irritated by the Flash ads. They cannot bear even a slight diversion from their route. Flash ad is a cause of distraction to users who are interested only in the search they wanted initially.
It is advisable to select a banner type after considering the demographics of your target audience. Some customers prefer to look at an ad that conveys the essential message in a simple but clear way like a Plain banner ad without any added hype while others look at the ads for the excitement and novelty provided by the Flash. So make a deep study of your target audience to assess their particular tastes that will help you to choose the ideal banner design.