WHAT WILL MAKE YOU A PRO BANNER DESIGNER?
Instead of hiring a professional designer, you can create a web banner on your own for your online advertising campaigns. The banner designed by you will have the looks of one created by a pro if you follow certain points carefully while designing it.
First, the message, you are trying to convey, should be very brief and concise, use only 1-8 words to make your point clear and this type of precision consumes much longer time to compose than one or two sentences. As a marketer, refining the message is your work even if you hire a pro designer.
People, now-a-days, ignore the banner ads because most contain the same old stuff. They always look for something different that shocks, surprises, seduces and suggests. The skilled banner designers of well-known firms have the creativity that works to convey the message in a way that appeals to the visitors very much. If you are gifted with that skill, then there is no problem, otherwise get a striking message from one who is blessed with creativity.
The creativity will lead to finding a visual metaphor that represents your key message. It is not the text, but visuals through which the messages should be actually communicated because people respond to images better than to words. You find out a visual metaphor (actions or objects) that has something in common with the concept you are trying to communicate. A simple easy-to-recognize image can get your message across without any words.
No doubt, animation has got the ability to catch the eyes and attract the audience towards the banner ad, thus increasing the click-through-rate dramatically. But now people have lost interest in the ads that are too gimmicky, that try miserably to grab attention. If your product/service is more genuine, the use of such obnoxious animation becomes very less. Even several websites put a limit to the number of times that an animation can repeat. The purpose of animation is to reinforce, not to compete with the message to be communicated.
Though the click-through-rate can be measured easily, cost per sale is the most important measure. Ad professionals believe that banner ads can bring pre-qualified visitors to the websites while they can attract only the prospective visitors who are already in the look out for their products/service. The so-called “teaser” banner might get a large CTR with a poor conversion rate of sale. Blind teasers never works, teaser banner has to be tailored around the product/service.
While the web veterans are familiar with all the tricks of banner ads, the newbies need an invitation to click the banner. Here too, a small and more subtle call to action causes more clicks than a big, bold “Click here” caption.
Don’t be satisfied with just one banner. You can experiment with a number of banner ads to determine the CTR each receives. Sometimes minor changes in the elements can produce notable difference in the CTR. A plain background might get a better response than a pretty background. Thus testing is inexpensive when compared to put an untested ad banner into service that may produce a dismal performance.
Experience pays its dividends in the field of web banner ads too. Trials, experiments, failures, repeated trials and little wiser in the next attempt will definitely convert you into a professional web banner designer.
First, the message, you are trying to convey, should be very brief and concise, use only 1-8 words to make your point clear and this type of precision consumes much longer time to compose than one or two sentences. As a marketer, refining the message is your work even if you hire a pro designer.
People, now-a-days, ignore the banner ads because most contain the same old stuff. They always look for something different that shocks, surprises, seduces and suggests. The skilled banner designers of well-known firms have the creativity that works to convey the message in a way that appeals to the visitors very much. If you are gifted with that skill, then there is no problem, otherwise get a striking message from one who is blessed with creativity.
The creativity will lead to finding a visual metaphor that represents your key message. It is not the text, but visuals through which the messages should be actually communicated because people respond to images better than to words. You find out a visual metaphor (actions or objects) that has something in common with the concept you are trying to communicate. A simple easy-to-recognize image can get your message across without any words.
No doubt, animation has got the ability to catch the eyes and attract the audience towards the banner ad, thus increasing the click-through-rate dramatically. But now people have lost interest in the ads that are too gimmicky, that try miserably to grab attention. If your product/service is more genuine, the use of such obnoxious animation becomes very less. Even several websites put a limit to the number of times that an animation can repeat. The purpose of animation is to reinforce, not to compete with the message to be communicated.
Though the click-through-rate can be measured easily, cost per sale is the most important measure. Ad professionals believe that banner ads can bring pre-qualified visitors to the websites while they can attract only the prospective visitors who are already in the look out for their products/service. The so-called “teaser” banner might get a large CTR with a poor conversion rate of sale. Blind teasers never works, teaser banner has to be tailored around the product/service.
While the web veterans are familiar with all the tricks of banner ads, the newbies need an invitation to click the banner. Here too, a small and more subtle call to action causes more clicks than a big, bold “Click here” caption.
Don’t be satisfied with just one banner. You can experiment with a number of banner ads to determine the CTR each receives. Sometimes minor changes in the elements can produce notable difference in the CTR. A plain background might get a better response than a pretty background. Thus testing is inexpensive when compared to put an untested ad banner into service that may produce a dismal performance.
Experience pays its dividends in the field of web banner ads too. Trials, experiments, failures, repeated trials and little wiser in the next attempt will definitely convert you into a professional web banner designer.