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WEB DESIGN BANNERS

What is a web banner? To answer it in simple terms, a web banner is an image or animation that advertises a product or service in a website for online promotion. To achieve this end the banner should attract your target audience with its uniqueness, elegance and eye-catching designs. Banners worth $10 produced by some banner-making software might be available very easily, but they look almost the same.

Web banners come in various styles and sizes. The Internet Advertising Bureau has announced the standard sizes for the web banners.  Most of the web sites and ad servers accept the standard sizes laid down by this advertising bureau for their banners. The standard sizes of the banners vary from the very large vertical ones to the very small. The banner sizes are measured in pixels.

Web banners could be classified into the following categories depending on their styles:

  1. Static banners are GIFs, JPGs or PNGs which are only simple image formats.
  2. Animated banners could be developed in animated GIFs or Flash files.
  3. Interactive banners; these banners respond to visitor actions like mouse overs, mouse cursor movements or key presses. Such interactive banners might be developed in Flash, Java or HTML and Java script. It is not possible to have an animated JPG banner since the JPG image does not support animation.
For a successful banner ad campaign a lot of hard work and determination is expected from you because it is not proper to hand over the promotion of your products entirely to somebody without taking an active interest in what they are working for you. Only you know more about your business and products than the designer who develops the ad campaign and the banners and so it is essential on your part to show great interest in the banner work.

An online advertisement campaign is just like any other ad campaign, only it is online, on the web. To sell your products or services you advertise them through TV, newspapers, brochures etc. Now online ad campaign is an ideal choice because more and more people are spending more time on the web and for them buying products online is easier, convenient and hassle-free and online market places allow buyers to find the best deals available without going out and select the products they want that is not available in the local shops and supermarkets.

Some of the ways you can promote your products or services online are by displaying banners on a website, an ideal website can cater to your target audience and on ezines etc, these are the online magazines and newsletters

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