WEB BANNER EXCHANGES AND WEB LINKS
The ability to move from one site to one or more related websites using a mouse makes the web special among media. Website owners’ aim is to have as many links as possible pointing to their site. There are several ways to get links through formal and informal ways, Banner exchanges, web rings and related arrangements are some of the formal ways while the old web way to email another site owner for a link is informal.
The concept of banner exchange is very simple; just insert the exchange’s unique code on your website so that you can place another member’s banner on your page. For this you earn credit towards showing your banners by other members on their sites. All these happen automatically once you sign up with a banner exchange. You just send your ad banner to the exchange and insert the unique exchange code on your site. If you don’t have an ad banner, generate one, still better 2-3. Don’t worry if you have no plan to buy a banner, many opportunities are there to get free banner exposure or barter.
For a newly generated website, banner exchange is a great help. Your website will get exposure on member sites and all you have to give up is a little bit of server load and traffic of which you have no bet anyway. Most exchanges, to a certain extent, allow you to select a category for your site so that your banner ads will appear only on sites in your category. If you can target more precisely, your banner will be more successful.
For effective campaigning, check your statistics often at the exchange site and if it shows low click-through try changing the banner, better try 3-4 different banners and find out which one gets the highest click-through and continue with that banner.
For some people, banner exchange gives the look of an amateur website because exchange banners are not seen on big sites. That does not mean that the big site owners look down on them, just they are busy with the sales of their banner space for money. If your site can get paid ads, that will be more worth than simply displaying traffic building banners. But for new or very small sites, placing those exchange banners is advisable.
A web ring is another kind of mutual-help program built of a set of sites related to a particular topic. When the web ring code is inserted at the bottom of your page it shows links to the “next” and “previous” sites in the ring. When a visitor clicks on one link he/she is taken to another member site of the ring.
Web rings might be useful traffic generators, but banner exchanges are simpler and neater since a standard banner ad fits neatly into most web pages and the banner itself is a clear indication of what is stored for you whereas a web ring usually needs a lot of messy text on your page and you will be taken to a randomly-selected website when you click.
The concept of banner exchange is very simple; just insert the exchange’s unique code on your website so that you can place another member’s banner on your page. For this you earn credit towards showing your banners by other members on their sites. All these happen automatically once you sign up with a banner exchange. You just send your ad banner to the exchange and insert the unique exchange code on your site. If you don’t have an ad banner, generate one, still better 2-3. Don’t worry if you have no plan to buy a banner, many opportunities are there to get free banner exposure or barter.
For a newly generated website, banner exchange is a great help. Your website will get exposure on member sites and all you have to give up is a little bit of server load and traffic of which you have no bet anyway. Most exchanges, to a certain extent, allow you to select a category for your site so that your banner ads will appear only on sites in your category. If you can target more precisely, your banner will be more successful.
For effective campaigning, check your statistics often at the exchange site and if it shows low click-through try changing the banner, better try 3-4 different banners and find out which one gets the highest click-through and continue with that banner.
For some people, banner exchange gives the look of an amateur website because exchange banners are not seen on big sites. That does not mean that the big site owners look down on them, just they are busy with the sales of their banner space for money. If your site can get paid ads, that will be more worth than simply displaying traffic building banners. But for new or very small sites, placing those exchange banners is advisable.
A web ring is another kind of mutual-help program built of a set of sites related to a particular topic. When the web ring code is inserted at the bottom of your page it shows links to the “next” and “previous” sites in the ring. When a visitor clicks on one link he/she is taken to another member site of the ring.
Web rings might be useful traffic generators, but banner exchanges are simpler and neater since a standard banner ad fits neatly into most web pages and the banner itself is a clear indication of what is stored for you whereas a web ring usually needs a lot of messy text on your page and you will be taken to a randomly-selected website when you click.