WEB BANNER EXCHANGE
A web banner exchange is a set of websites that operates in the same manner to a web ring. For this the web masters register their web sites with a central organization that functions as the exchange from which these receive in turn HTML code. The webmasters insert these codes into their web pages. Whereas the HTML code just comprises ordinary circular ring navigation hyperlinks to a web ring, the code causes the display of banner ads for the other members’ sites of the exchange and on the member website. The webmasters should build such banner ads for their own sites too.
‘’From the exchange the banners are downloaded and from the referral information given by web browsers, a monitor on the exchange calculates how many times a web site has displayed the ad banners of other members and credits that member with a number that other member websites should display its banners. Banner exchanges normally operate on a 2:1 ratio, i.e. for every two times a member displays another member’s banner ad, that member displays the first member’s banner once. This ratio, page impressions: credits, is known as the exchange rate.
Most of the banner exchange companies offer free services that enable you to create free advertising for your web site across a large network of websites. Thus banner exchange acts as a group of websites that trade advertising with one another. Each site has its own banner ad and at the same time displays other web sites’ banner as well. The banner exchange can be considered as a middle man who delivers and rotates banners on a web site with each request. When the members of the exchange display ad banners on their sites they actually generate free advertising for their own banners. How are the middlemen or the banner exchanges benefited? In return for their services, they capture 1 out of every two banners displayed on their network and use that space for sponsor ad. A banner exchange helps to gain a great exposure for a website. So become a member, if dissatisfied cancel it anytime.
‘Link Exchange’, a company now owned by Microsoft, was one of the oldest web banner exchanges. Banner exchanges have their own merits and demerits from the viewpoint of the marketers who use WWW for marketing. They are able to bring in a highly targeted viewers (for link exchanges that all members have similar web sites), to increase the ‘link popularity’ of a web site with web search engines and have relatively stable methods of hyperlinking. The main disadvantage is that the potential visitors are distracted to other websites before they could fully explore the site where the original site was on.
‘’From the exchange the banners are downloaded and from the referral information given by web browsers, a monitor on the exchange calculates how many times a web site has displayed the ad banners of other members and credits that member with a number that other member websites should display its banners. Banner exchanges normally operate on a 2:1 ratio, i.e. for every two times a member displays another member’s banner ad, that member displays the first member’s banner once. This ratio, page impressions: credits, is known as the exchange rate.
Most of the banner exchange companies offer free services that enable you to create free advertising for your web site across a large network of websites. Thus banner exchange acts as a group of websites that trade advertising with one another. Each site has its own banner ad and at the same time displays other web sites’ banner as well. The banner exchange can be considered as a middle man who delivers and rotates banners on a web site with each request. When the members of the exchange display ad banners on their sites they actually generate free advertising for their own banners. How are the middlemen or the banner exchanges benefited? In return for their services, they capture 1 out of every two banners displayed on their network and use that space for sponsor ad. A banner exchange helps to gain a great exposure for a website. So become a member, if dissatisfied cancel it anytime.
‘Link Exchange’, a company now owned by Microsoft, was one of the oldest web banner exchanges. Banner exchanges have their own merits and demerits from the viewpoint of the marketers who use WWW for marketing. They are able to bring in a highly targeted viewers (for link exchanges that all members have similar web sites), to increase the ‘link popularity’ of a web site with web search engines and have relatively stable methods of hyperlinking. The main disadvantage is that the potential visitors are distracted to other websites before they could fully explore the site where the original site was on.