WEB BANNER / BANNER AD
A web banner or ad banner, a kind of advertising displayed on the World Wide Web entails embedding an advertisement into a web page. The purpose of such a banner is to attract the surfers to the web site of the advertiser by linking it to that website. The advertisement is created from an image (GIF, JPEG, and PNG), JavaScript program or multimedia object employing various technologies such as Java, Shockwave or Flash that produces animation or sound to raise the traffic to the maximum. Images are usually seen in a high-aspect ratio shape, either wide and short or tall and narrow, thus fitted to a banner. These images are usually placed on web pages with interesting contents, such as an article from a newspaper or an opinion piece. A typical web banner is sized at 468x60 pixels.
The web banner makes its appearance when the web page that has reference to the banner is loaded into a web browser, an event known as an “impression”. When a viewer clicks on the banner he or she is taken to the web site advertised in the banner. This phenomenon is termed as a “click through”. In many cases banners are displayed by a central ad server.
When the advertiser checks his or her log files and finds that a web surfer has visited the advertiser’s site from the content site by clicking on the banner ad, the advertiser sends a small amount, say, around five –ten US cents, to the content provider. This payback system enables the content provider to pay for the internet access to supply the content in the first place.
The web banner does not differ much from the traditional advertisements found in the newspapers, magazines etc in their intended functions: making consumers aware of the product/service and giving reasons why they should buy the product/service in question; only the web banner differs in that the results for advertisement campaigns might be monitored real-time and targeted to the visitors’ interests.
For several web users, the banner ads are highly annoying as they distract from the web page’s real content or waste bandwidth. The aim of the banner ad is to attract attention. Without attracting the surfers it will not provide revenue for the advertiser or the content provider.
Now-a –days many browsers opt for disable pop-ups or block images from selected web sites. Or they use a proxy server, such as Privoxy, to block them.
The web banner makes its appearance when the web page that has reference to the banner is loaded into a web browser, an event known as an “impression”. When a viewer clicks on the banner he or she is taken to the web site advertised in the banner. This phenomenon is termed as a “click through”. In many cases banners are displayed by a central ad server.
When the advertiser checks his or her log files and finds that a web surfer has visited the advertiser’s site from the content site by clicking on the banner ad, the advertiser sends a small amount, say, around five –ten US cents, to the content provider. This payback system enables the content provider to pay for the internet access to supply the content in the first place.
The web banner does not differ much from the traditional advertisements found in the newspapers, magazines etc in their intended functions: making consumers aware of the product/service and giving reasons why they should buy the product/service in question; only the web banner differs in that the results for advertisement campaigns might be monitored real-time and targeted to the visitors’ interests.
For several web users, the banner ads are highly annoying as they distract from the web page’s real content or waste bandwidth. The aim of the banner ad is to attract attention. Without attracting the surfers it will not provide revenue for the advertiser or the content provider.
Now-a –days many browsers opt for disable pop-ups or block images from selected web sites. Or they use a proxy server, such as Privoxy, to block them.