USEFUL TIPS FOR CREATING WEB BANNERS
To develop a successful banner you have to look at it from the perspective of the viewer. Here are a few useful tips that will help you to create an attractive web banner.
- Find out an eye-catching punch-line for the banner. Spending a lot of time in creating a catchy phrase is not a waste of time, a phrase that will arouse the interest of the visitors and force them to click on the banner. The punch line need not be a big one, a small phrase with a few words and visually appealing with correct usage of colors and fonts will do the trick.
- A good banner has an excellent copy. So spending ample time to think about what would interest the surfer becomes essential. Make the copy short and simple. The text must be informative and practical and must support the banner punch line. It should make the viewer curious or bringing out a smile. The copy might end with the same catchy phrase as on the website unless the banner punch line is the same.
- See that the banners contain relevant contents. Ensure that the images displayed in the banners are relevant to the products or the service offered in the web site. A pretty young girl in a glamorous outfit might attract the attention of male viewers, but if the site sells electronic goods, the visitor will definitely leave the sight before making a purchase, thus ending up with high –click thrus and very low sales.
- Including logo and website URL in banners is advisable if the ad campaign is a brand building exercise. For other types of banners, the two might be added, but confirm that they do not dilute the banner punch line or the copy. In these cases the logo and the URL together are better displayed either on the right or left side of the banner with the logo made small and the URL in a very small font size.
- It has been shown that the best call to action on a web banner is the magic phrase ‘Click here’ the presence of which increases the click-thru rate. This magic phrase should be exhibited for a long time, say 2-3 seconds, that too in the last frame of an animated banner. The phrase ‘click here’ itself could be animated by making it to blink or change color.
- Keep the size of the banner file to a minimum. As the banner is usually displayed at the top of the web page, it should load before the navigator can get a chance to scroll down grabbing immediately. If the file size is decreased it will lead to tradeoffs in animation and the number of colors used in animated GIF banners. Size of the Banner file depends on various factors such as the length of the animation- in case of Flash, the amount of animation, physical size of the banner etc.
- Ensure that the banners have a professional look. A professional looking banner has its images very clear, not blurred or pixilated and the line art is very sharp. Also ascertain that the banner displayed has the same height and width values as their original size. For example, if a banner of the size 468x60 pixels is displayed at larger or smaller dimensions (even if the width: height ratio is kept the same), it leads to pixilation.