USEFUL TIPS FOR A WEB BANNER DESIGNER
Advertising through web banners has become very important and crucial for your online marketing campaign. A properly designed web banner can attract volumes of prospective customers to your website and will definitely promote your company business and sales considerably. Stylish web banner is an asset for your effort to have a successful advertising; at the same time the banner should highlight the concept of your website and business. You can generate a flash banner ad using flash banner software. Or you can seek the support of a professionally qualified web banner designer for the creation of an effective banner ad that will enhance your online marketing prospects. In either way, here are some useful tips that will help a designer to build web banner ads to fetch good results.
To begin with, a designer should make the web banner design as simple as possible by using only simple animation and design patterns because overwork on animation might cause longer time to load causing irritation to the visitors who will leave the banner ad immediately. It might look strange, yet the simpler your banner is, the more drive it is likely to cause. The banners that contain too much of color combination, less information and text can easily mix with other elements on a web page. But a banner ad can be quite stylish even with lesser number of colors incorporated into it.
The web banner should highlight the marketing plan of the business to be promoted and ensure that the banner ad contains the concept similar to your business and website.
Web banners with flash animation can attract more visitors than ordinary banners and their CTR (Click Through Rate) and ROI (Return Of Investment) are higher than the normal graphic web banner ads. A banner with animated text is very successful in drawing more targeted audience to a website.
A designer has to make sure that the viewers can understand immediately what the banner conveys to them. A short and catchy phrase is sufficient to deliver your message and prompt the viewer to visit your site. Also try to give more emphasis on the uniqueness of your website since the readers have many options to click on the same page where your banner ad appears.
Banner designers can make use of banner rotators to organize display of multiple banner ads only on one area of a page. With its animation effects banner rotation is capable of catching the attention of viewers very successfully. Another merit of banner rotators is that your webpage will not be considered as mere classified ad page by the search engines.
Broken links have a major role in the flop of banner ad campaigns and so check the links in the banner ads more than one time. Call to action like “Click here”, “For More” etc will encourage visitors to move to your website. Banner designers must stick to the latest trends in the banner industry because today’s popular banner may fail to attract tomorrow’s visitor.
To begin with, a designer should make the web banner design as simple as possible by using only simple animation and design patterns because overwork on animation might cause longer time to load causing irritation to the visitors who will leave the banner ad immediately. It might look strange, yet the simpler your banner is, the more drive it is likely to cause. The banners that contain too much of color combination, less information and text can easily mix with other elements on a web page. But a banner ad can be quite stylish even with lesser number of colors incorporated into it.
The web banner should highlight the marketing plan of the business to be promoted and ensure that the banner ad contains the concept similar to your business and website.
Web banners with flash animation can attract more visitors than ordinary banners and their CTR (Click Through Rate) and ROI (Return Of Investment) are higher than the normal graphic web banner ads. A banner with animated text is very successful in drawing more targeted audience to a website.
A designer has to make sure that the viewers can understand immediately what the banner conveys to them. A short and catchy phrase is sufficient to deliver your message and prompt the viewer to visit your site. Also try to give more emphasis on the uniqueness of your website since the readers have many options to click on the same page where your banner ad appears.
Banner designers can make use of banner rotators to organize display of multiple banner ads only on one area of a page. With its animation effects banner rotation is capable of catching the attention of viewers very successfully. Another merit of banner rotators is that your webpage will not be considered as mere classified ad page by the search engines.
Broken links have a major role in the flop of banner ad campaigns and so check the links in the banner ads more than one time. Call to action like “Click here”, “For More” etc will encourage visitors to move to your website. Banner designers must stick to the latest trends in the banner industry because today’s popular banner may fail to attract tomorrow’s visitor.