TO MAXIMIZE CLICK-THROUGH RATES
Several factors contribute to the success of a banner ad, the most important ones being its design and placing on the website. While a beautiful banner with its catchy text and colorful animation or graphics grab the attention of the viewers, its placing on the right space on a site produces maximum click-through. And also the banner should completely blend into the site where it is posted.
Well, which is the right space on a site for the banner ad to be placed? The highly recommended space for the banner to be displayed is on the top of the webpage and it is the most profitable place to set it. The owners of the website, mostly, reserve that particular spot for their own banners and the like. The next best space is just before the beginning of the webpage content. The most preferable option is an animated banner of the size 468x60 pixels. Another ideal choice for the placing of the banner would be inside the text of the content, not at the end. Always keep in mind, the site owner charges an amount for the banner for the maintenance of his/her site. And if everything goes well as expected, the owner can save some money even. So he/she will try to provide enough space for the banners by moving other items of the page to the side.
Another important point to consider is that the banner ad should well merge with the contents of the web page where it is exhibited. You are a dealer of sports goods and your banner will surely include information on sport items. Such a banner requires a web page that highlights something on sports, like the page of FOOTBALL showing the dates of important football matches or football shoes, shorts, shirts or something connected with that game. This will attract the targeted audience who will be prompted to click on the banner to see your site. Instead, if you choose a web page that contains information on travel services or grocery coupons, the audience will turn away without clicking on the banner. Thus to achieve a good click-through rate the webpage where the banner is displayed must highlight the contents of the banner ad.
Now you may wonder what size banners you must use for your online ad campaign. Placing small banners on a site is waste of valuable time, but you can use them for banner exchange programs. More over, a small banner ad can include only a little information on your product or service. Such a small size banner might go unnoticed by your site visitor. Only a banner with size 468x60 pixels or above and centered on the webpage will get the attention of the roving eye of your potential customer. The customer may leave the page without clicking on the banner; yet odds are he/she definitely did not miss it since the banner was big enough to catch their eyes at least.
Now it is clear that a larger size banner placed on the proper space on a webpage that fits very well with the contents of your banner is likely to receive a substantial number of click-through rates.
Well, which is the right space on a site for the banner ad to be placed? The highly recommended space for the banner to be displayed is on the top of the webpage and it is the most profitable place to set it. The owners of the website, mostly, reserve that particular spot for their own banners and the like. The next best space is just before the beginning of the webpage content. The most preferable option is an animated banner of the size 468x60 pixels. Another ideal choice for the placing of the banner would be inside the text of the content, not at the end. Always keep in mind, the site owner charges an amount for the banner for the maintenance of his/her site. And if everything goes well as expected, the owner can save some money even. So he/she will try to provide enough space for the banners by moving other items of the page to the side.
Another important point to consider is that the banner ad should well merge with the contents of the web page where it is exhibited. You are a dealer of sports goods and your banner will surely include information on sport items. Such a banner requires a web page that highlights something on sports, like the page of FOOTBALL showing the dates of important football matches or football shoes, shorts, shirts or something connected with that game. This will attract the targeted audience who will be prompted to click on the banner to see your site. Instead, if you choose a web page that contains information on travel services or grocery coupons, the audience will turn away without clicking on the banner. Thus to achieve a good click-through rate the webpage where the banner is displayed must highlight the contents of the banner ad.
Now you may wonder what size banners you must use for your online ad campaign. Placing small banners on a site is waste of valuable time, but you can use them for banner exchange programs. More over, a small banner ad can include only a little information on your product or service. Such a small size banner might go unnoticed by your site visitor. Only a banner with size 468x60 pixels or above and centered on the webpage will get the attention of the roving eye of your potential customer. The customer may leave the page without clicking on the banner; yet odds are he/she definitely did not miss it since the banner was big enough to catch their eyes at least.
Now it is clear that a larger size banner placed on the proper space on a webpage that fits very well with the contents of your banner is likely to receive a substantial number of click-through rates.