TIPS FOR FRESH BANNER DESIGNER
Advertisement through websites has become a big source of revenue for modern business people and web banner ad is the most popular way of advertising on internet. Web banner design requires a lot of research and very attractive content for the visitor to act immediately on seeing it. Here are a few very useful tips for a fresh banner designer to make a web banner ad effective.
A short, but appealing punch line is a must for a web banner. The designer should spend some time to find an effective punch line that can prompt the viewer to click on the banner. Make the punch line more fascinating using proper colors and fonts.
The designer should be very careful that the content shown on the banner highlights the product/service offered on his/her client’s website. The viewers will not by anything from the online store if they do not find the specific matter they were looking for after clicking on the banner. So the content on the banner has to be specific on what is stored for them.
If the purpose of your client is to promote his/her brand name, then add the company’s logo and website address in the web banner. Make the logo small and use small text to show the website address because the visitor’s attention should not be shifted from the punch line. Always give more importance to the punch line, not to the logo or the website URL.
Use the magic words “Free”, “Click here”, “For more”, “More details” etc in the banner ad. These words have the power of increasing CTR (click through rate). It is only natural for human beings to check out anything that is offered free. So if some free gift is given on purchase from your client’s web shopping store, include a line that highlights it on the banner design. A line like “Free gift till the stock lasts” will definitely attract more visitors increasing the chances of a sale.
Almost all the internet browsers spend less than ten seconds at the top part of the website and the message in the banner should be conveyed within this short period. Since animation takes more time to load, use it in such a way that the banner is able to deliver its message within that time limit. This can be achieved by reducing the file size of the web banner. File size can be reduced by minimizing the use of animations and large pictures in the banner. Compressed JPEG or GIF images can decrease the loading speed of the banner; especially GIF images are lighter than the JPEG images. Load time can also be decreased by reducing the number of colors and vertical color change.
The banner designer may select some bright colors like blue, green, yellow etc instead of black and white for the banner design. Font types such as Arial, Times New Roman and Verdana that improve the readability are ideal for banner text.
Follow these steps carefully a new web banner designer can very easily design a web banner with a professional look.
A short, but appealing punch line is a must for a web banner. The designer should spend some time to find an effective punch line that can prompt the viewer to click on the banner. Make the punch line more fascinating using proper colors and fonts.
The designer should be very careful that the content shown on the banner highlights the product/service offered on his/her client’s website. The viewers will not by anything from the online store if they do not find the specific matter they were looking for after clicking on the banner. So the content on the banner has to be specific on what is stored for them.
If the purpose of your client is to promote his/her brand name, then add the company’s logo and website address in the web banner. Make the logo small and use small text to show the website address because the visitor’s attention should not be shifted from the punch line. Always give more importance to the punch line, not to the logo or the website URL.
Use the magic words “Free”, “Click here”, “For more”, “More details” etc in the banner ad. These words have the power of increasing CTR (click through rate). It is only natural for human beings to check out anything that is offered free. So if some free gift is given on purchase from your client’s web shopping store, include a line that highlights it on the banner design. A line like “Free gift till the stock lasts” will definitely attract more visitors increasing the chances of a sale.
Almost all the internet browsers spend less than ten seconds at the top part of the website and the message in the banner should be conveyed within this short period. Since animation takes more time to load, use it in such a way that the banner is able to deliver its message within that time limit. This can be achieved by reducing the file size of the web banner. File size can be reduced by minimizing the use of animations and large pictures in the banner. Compressed JPEG or GIF images can decrease the loading speed of the banner; especially GIF images are lighter than the JPEG images. Load time can also be decreased by reducing the number of colors and vertical color change.
The banner designer may select some bright colors like blue, green, yellow etc instead of black and white for the banner design. Font types such as Arial, Times New Roman and Verdana that improve the readability are ideal for banner text.
Follow these steps carefully a new web banner designer can very easily design a web banner with a professional look.