SUCCESSFUL TECHNIQUES FOR WEB BANNER DESIGNING
Web banner designs have been occupying a prominent place in the WWW world from its very primitive stage. Banner designers and copy writers spend sleepless days and nights to find new designs and ideas to grab the viewers’ attention and encourage them to click on the banner ads. Here are some of the techniques successfully used by the designers to attract online visitors.
Web banner designers try various methods to arouse the curiosity of the website visitors. One such technique is the slogan “Do Not Click Here” seen on a web banner ad. Designer’s only one aim is to attract the visitors to the banner and so he/she completely ignores the other more important elements on the banner. “Do Not Click Here” does not inform what is on the website. Out of sheer curiosity the visitors are forced to click on the banner to see what is stored for them.
Simple integrated web banner designs like Google’s Adwords do not arouse the visitors’ curiosity or disturb the main flow of the web page as other ads do. But the user treats them as part of the search results and he/she gets a feeling that those ads are there at their request. No doubt, this too simple design is responsible for the promotion of Google’s search engine and Adwords, the advertising program.
Using interactive technologies like flash the designer creates banners that invite the visitor to participate in an action that is accomplished in many creative ways. Some designers use elements of old popular games as part of the scene. The users eagerly take part in the action and at the proper moment he/she is shown the sales message. Though these banners are very effective most web masters do not permit such banners since they cause too much distraction from the main web content.
It is proved that creative thinking brings not only money; it can generate a new trend as well. Several banner designers started to use this idea to create a banner and use a 10x10 pixel area on it for sale. Advertisers are prepared to invest on these ad spaces and the visitors are curious enough to click on those unorganized pixel banners.
Designers know very well smaller and faster banner designs bring higher click through rates rather than larger ones with numerous fancy images and text on them. The banner ad should catch the viewers’ eyes as the page downloads. Designers also add “interface controls” as found on the standard windows like click boxes and radio buttons to increase click-through-rate. They do not work as the original images on the windows, just for the visitors to realize that they are there only for clicking purposes.
While using animation, designers mostly resort to horizontal movement since that is the best possible way to grab the attention of the visitors. Mankind, from the very beginning, practiced horizontal movement as a means of survival. Designers cleverly format the text on the banner with the largest possible font like Times New Roman or Courier to make it very simple and readable.
Thus there is no end for the vision, creativity and imagination of the web banner designers. They always introduce new-new techniques to enhance the attractive power of the banner designs, so that they will bring more click-through-ratio and subsequently more profits to the advertiser.
Web banner designers try various methods to arouse the curiosity of the website visitors. One such technique is the slogan “Do Not Click Here” seen on a web banner ad. Designer’s only one aim is to attract the visitors to the banner and so he/she completely ignores the other more important elements on the banner. “Do Not Click Here” does not inform what is on the website. Out of sheer curiosity the visitors are forced to click on the banner to see what is stored for them.
Simple integrated web banner designs like Google’s Adwords do not arouse the visitors’ curiosity or disturb the main flow of the web page as other ads do. But the user treats them as part of the search results and he/she gets a feeling that those ads are there at their request. No doubt, this too simple design is responsible for the promotion of Google’s search engine and Adwords, the advertising program.
Using interactive technologies like flash the designer creates banners that invite the visitor to participate in an action that is accomplished in many creative ways. Some designers use elements of old popular games as part of the scene. The users eagerly take part in the action and at the proper moment he/she is shown the sales message. Though these banners are very effective most web masters do not permit such banners since they cause too much distraction from the main web content.
It is proved that creative thinking brings not only money; it can generate a new trend as well. Several banner designers started to use this idea to create a banner and use a 10x10 pixel area on it for sale. Advertisers are prepared to invest on these ad spaces and the visitors are curious enough to click on those unorganized pixel banners.
Designers know very well smaller and faster banner designs bring higher click through rates rather than larger ones with numerous fancy images and text on them. The banner ad should catch the viewers’ eyes as the page downloads. Designers also add “interface controls” as found on the standard windows like click boxes and radio buttons to increase click-through-rate. They do not work as the original images on the windows, just for the visitors to realize that they are there only for clicking purposes.
While using animation, designers mostly resort to horizontal movement since that is the best possible way to grab the attention of the visitors. Mankind, from the very beginning, practiced horizontal movement as a means of survival. Designers cleverly format the text on the banner with the largest possible font like Times New Roman or Courier to make it very simple and readable.
Thus there is no end for the vision, creativity and imagination of the web banner designers. They always introduce new-new techniques to enhance the attractive power of the banner designs, so that they will bring more click-through-ratio and subsequently more profits to the advertiser.