SPECIAL TIPS FOR WEB BANNER DESIGNERS
Web banners continue to be one of the most popular means of online advertising campaigns. Whenever they show a slight decline, experts introduce new techniques to restore their popularity. Here are some special tips for the banner designers so that they can bring about very effective banner designs.
Flash has opened an entirely new area in web banner design. When compared to animated GIFs, flash animations are much smoother and the file sizes are much smaller. It is also possible to make flash banners interact with the viewers directly. Flash banners produce more click-through-rates than the animated gifs. However, each time a flash banner is submitted for an ad campaign, its animated gif version is also required. Thus animated gifs are still in great demand.
Animated gif banners produce almost about 30%higher CTRs than ordinary static banners. But the file sizes become larger due to animation. By reducing the number of colors used and vertical color change, the file size can be brought down below the required level. If photos are used in an animated gif banner keep the animation at the lowest.
Viewers recognize blue underlined text as links. If the banner ad is to be placed on a page with white background, the banner should be built with blue underlined text, preferably not anti-aliased, in common fonts like Times New Roman, Verdana or Arial. The web banner thus ‘merged’ into the webpage gives the appearance of one of its contents. This could be considered as a ‘trick’, but if you fulfill your promise offered in the banner, it is pardonable.
Certain banner ads contain HTML form elements like radio buttons, drop down menu, submit button etc in the form of images, but they do not work. The viewers click on the banner thinking that the HTML form fields will work. Though this is a way of tricking, strictly speaking, these form fields are a nice way to tell the viewers what is stored for them in the website. Keep in mind, only the viewers who are really interested in the product or service offered in the banner ad would click on it. However, it is very essential that the web page contents must highlight the banner information.
Only professional looking banner ads are capable of catching the attention of the visitors. The images should be clear, not blurred or pixilated. Make the line art very sharp. Also ensure that the width and height of the banners displayed have the same values as their original size. If a 468x60 pixel banner is displayed at smaller or larger dimensions it will lead to pixelation. Thus, even a minute content in the banner should exhibit high professionalism.
If a web banner designer follows the above-mentioned special tips he/she might be successful in producing web banner ads which will bring positive results to his/her valuable customers.
Flash has opened an entirely new area in web banner design. When compared to animated GIFs, flash animations are much smoother and the file sizes are much smaller. It is also possible to make flash banners interact with the viewers directly. Flash banners produce more click-through-rates than the animated gifs. However, each time a flash banner is submitted for an ad campaign, its animated gif version is also required. Thus animated gifs are still in great demand.
Animated gif banners produce almost about 30%higher CTRs than ordinary static banners. But the file sizes become larger due to animation. By reducing the number of colors used and vertical color change, the file size can be brought down below the required level. If photos are used in an animated gif banner keep the animation at the lowest.
Viewers recognize blue underlined text as links. If the banner ad is to be placed on a page with white background, the banner should be built with blue underlined text, preferably not anti-aliased, in common fonts like Times New Roman, Verdana or Arial. The web banner thus ‘merged’ into the webpage gives the appearance of one of its contents. This could be considered as a ‘trick’, but if you fulfill your promise offered in the banner, it is pardonable.
Certain banner ads contain HTML form elements like radio buttons, drop down menu, submit button etc in the form of images, but they do not work. The viewers click on the banner thinking that the HTML form fields will work. Though this is a way of tricking, strictly speaking, these form fields are a nice way to tell the viewers what is stored for them in the website. Keep in mind, only the viewers who are really interested in the product or service offered in the banner ad would click on it. However, it is very essential that the web page contents must highlight the banner information.
Only professional looking banner ads are capable of catching the attention of the visitors. The images should be clear, not blurred or pixilated. Make the line art very sharp. Also ensure that the width and height of the banners displayed have the same values as their original size. If a 468x60 pixel banner is displayed at smaller or larger dimensions it will lead to pixelation. Thus, even a minute content in the banner should exhibit high professionalism.
If a web banner designer follows the above-mentioned special tips he/she might be successful in producing web banner ads which will bring positive results to his/her valuable customers.