SIMPLE STEPS TO CREATE GREAT BANNERS
To create a banner ad design for an effective online marketing campaign you have to follow various steps, easy or difficult ones. Here are some very simple steps that can produce the same results expected by you.
Larger size banners may be tempting, but always stick to the standard size. Even a slightly larger banner may get more attraction. The problem is if all start to make such larger ones where it will end. To grab attention you need not create a banner ad larger than the standard size. And also in several places they will ask you to stick to the industry standard.
Ensure that the content of the banner short, simple and very direct. As there is not much space on these banners you must make it as simple and as short as possible. It is a little hard, but if you try to cram more information on such a small area, it is less likely that someone will read or even try to read it. Maximum try your best to keep it in a few words, five words or less.
Use colors that are eye-catching, at the same time easy to look at and ensure that they match well with your website. Keep the animation very simple and see that it takes very short time to download. You can check it by running your ad several times and having others watch it. Ensure that the time to download is quite reasonable. Most of the countries now enjoy latest technologies with enhanced or accelerated connections. It is fine if your ad downloads fast on an accelerated connection.
Studies have shown that even today “Call to Action” words work well with the visitors. Add call to action words like “Click here”, “Call now”, “Buy now, “More details”, For more” etc to your banner content and see, they will not disappoint you. Call to action still retains its magic touch.
Last but not least, this is for those who are working at home or running their own business. You have to give due respect and value for the opinion of your near and dear regarding your banner ad. They may not be able to find out the mistakes in your banner ad. But looking at the banner if they just say, “Oh, it is alright” then you should not use it. By nature, all of us know what looks right or wrong. Your family members and close friends love you and they are also equally anxious to see that you succeed in the business. If you fail to get a positive feedback from those well wishers how can you expect a favorable response from a total stranger? And before creating your own banner ad, look around what others are doing. You can make your own judgment about other banner ads, i.e. what you like and don’t like about those ads. Then carefully avoid making the same mistakes.
These steps may look very simple, but these are the real steps to GREAT SUCCESS in online marketing campaigns.
Larger size banners may be tempting, but always stick to the standard size. Even a slightly larger banner may get more attraction. The problem is if all start to make such larger ones where it will end. To grab attention you need not create a banner ad larger than the standard size. And also in several places they will ask you to stick to the industry standard.
Ensure that the content of the banner short, simple and very direct. As there is not much space on these banners you must make it as simple and as short as possible. It is a little hard, but if you try to cram more information on such a small area, it is less likely that someone will read or even try to read it. Maximum try your best to keep it in a few words, five words or less.
Use colors that are eye-catching, at the same time easy to look at and ensure that they match well with your website. Keep the animation very simple and see that it takes very short time to download. You can check it by running your ad several times and having others watch it. Ensure that the time to download is quite reasonable. Most of the countries now enjoy latest technologies with enhanced or accelerated connections. It is fine if your ad downloads fast on an accelerated connection.
Studies have shown that even today “Call to Action” words work well with the visitors. Add call to action words like “Click here”, “Call now”, “Buy now, “More details”, For more” etc to your banner content and see, they will not disappoint you. Call to action still retains its magic touch.
Last but not least, this is for those who are working at home or running their own business. You have to give due respect and value for the opinion of your near and dear regarding your banner ad. They may not be able to find out the mistakes in your banner ad. But looking at the banner if they just say, “Oh, it is alright” then you should not use it. By nature, all of us know what looks right or wrong. Your family members and close friends love you and they are also equally anxious to see that you succeed in the business. If you fail to get a positive feedback from those well wishers how can you expect a favorable response from a total stranger? And before creating your own banner ad, look around what others are doing. You can make your own judgment about other banner ads, i.e. what you like and don’t like about those ads. Then carefully avoid making the same mistakes.
These steps may look very simple, but these are the real steps to GREAT SUCCESS in online marketing campaigns.