SERIOUS PROBLEMS FACED BY WEB BANNER ADS
About 5 years or maybe even before, online ad banners were very popular and considered as the best and widely used technique to bring traffic to your website by displaying them on other websites. Even now, though it is popular several things have changed; using the same type of banners excessively, tricking users to click ad banners by means of various gimmicks, triggering viruses and pop-ups etc.
Studies have revealed that most ad banners are not good, especially when viewed on a bad site while popular, quality websites are safe to display banners. Yet users have unconsciously developed a habit to ignore the ad banners. To make matters worse, some software was developed to block the banners automatically from the viewers, causing lower profits for the publishers of these ads and the owner of the site where these were placed. Some popular sites were either sold or closed because they could not afford the high hosting rates. An interesting development is the introduction of banners of various sizes, the most used one being the 468x60 pixels and the most ignored one as well. It might be one of the first banner sizes available.
Designer’s problem with ad banners Online ad banner is facing near extinction from the advertising world because the cost of generating a banner has fallen drastically, by more than 50%, such a low level not enough to cover up the working time. The cost of a gif banner design of size 468x60 pixels was about $80 whereas today’s flash banner design’s rate is about $40 only.
The reason for such low pricing is very simple and short—Outsourcing. The designing work is good and well-paid and it is really very competitive. Moreover you can learn it freely in the house with the help of computer+Internet access. You can start designing as a hobby.
The ad banner price showed downward trend when low standard eastern countries started to do this work at lower rates. As they did not have much work they wanted to find a way to attract clients. The only possible easiest way is to reduce banner prices. So they accepted the designing job at a very low cost. As the cost of living in these countries is less they could make substantial profit out of this work.
Then others got less work and they were forced to reduce the price still further. This is how the prices fell to such a low level as seen now.
This is a big problem that the designers are facing today. Only branding banners can save them from this present crisis. There are lots of popular banner designers who can choose reasonable charges for their work. This way banners can be sold at $150 or more and the quality is far better. So will the banner design vanish in a couple of years or will someone invent a new technique to revive banner advertising?
Studies have revealed that most ad banners are not good, especially when viewed on a bad site while popular, quality websites are safe to display banners. Yet users have unconsciously developed a habit to ignore the ad banners. To make matters worse, some software was developed to block the banners automatically from the viewers, causing lower profits for the publishers of these ads and the owner of the site where these were placed. Some popular sites were either sold or closed because they could not afford the high hosting rates. An interesting development is the introduction of banners of various sizes, the most used one being the 468x60 pixels and the most ignored one as well. It might be one of the first banner sizes available.
Designer’s problem with ad banners Online ad banner is facing near extinction from the advertising world because the cost of generating a banner has fallen drastically, by more than 50%, such a low level not enough to cover up the working time. The cost of a gif banner design of size 468x60 pixels was about $80 whereas today’s flash banner design’s rate is about $40 only.
The reason for such low pricing is very simple and short—Outsourcing. The designing work is good and well-paid and it is really very competitive. Moreover you can learn it freely in the house with the help of computer+Internet access. You can start designing as a hobby.
The ad banner price showed downward trend when low standard eastern countries started to do this work at lower rates. As they did not have much work they wanted to find a way to attract clients. The only possible easiest way is to reduce banner prices. So they accepted the designing job at a very low cost. As the cost of living in these countries is less they could make substantial profit out of this work.
Then others got less work and they were forced to reduce the price still further. This is how the prices fell to such a low level as seen now.
This is a big problem that the designers are facing today. Only branding banners can save them from this present crisis. There are lots of popular banner designers who can choose reasonable charges for their work. This way banners can be sold at $150 or more and the quality is far better. So will the banner design vanish in a couple of years or will someone invent a new technique to revive banner advertising?