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PROBLEMS WITH BANNER EXCHANGES

Many website critics consider web banner exchanges, free or not, are waste and they should be avoided in total. They put forth several points in support of their argument. Here are some of the major problems faced by banner exchanges.

A visitor, who clicks someone else ad banner on your site, is unlikely to return to your page. Many owners do not like the idea of displaying an obnoxious banner right at the top of a web page that is where they try to attract the attention of their viewers. More over, a banner can spoil the keyword position ranking given by the search engines to their pages because they are keen on looking at all the things displayed at the top of the web pages.

Though the site owners do not express much objection in displaying banner at the top of some particular web pages, for example on newsletter archives, they cannot even imagine a banner displayed at the top of their home page, a spot demanded by banner exchanges. Some might even dislike a banner ad placed anywhere on their home page. They don’t want their target audience to look at their sites as highly commercial.

Certain site owners cannot even digest the idea of having their competitors’ banner ads placed on their websites, nor would they want their own ad banners to be shown on any old webpage because the savvy online marketers always go for targeted audience. They point out that why should they sacrifice ad space on their site in exchange for an ad space that will not benefit them much. They need only targeted banner ads.

And finally, these web banner exchange programs require the site owners display a minimum of two banners of another site if you want your banner ad gets seen once on other sites. For them, 2:1 does not seem to be a reasonable exchange rate and most of them even don’t know how to generate a functioning banner ad. Web critics regard these reasons as obstacles that might prevent site owners from taking part in banner exchange programs.
No need to worry, everything has a solution. A new type of “second generation” free banner exchange applies unique techniques that can solve all the problems faced by the “first generation” listed above. This latest innovation has even a five levels deep affiliate program whereby you will get the opportunity to have your own ad banner shown many more times which you can gain even without promoting because each ad banner has a link beneath it to let visitors know how to join. It also pays extra ad impressions worth $15 at the time of sign up.  “BannersGoMLM” is one such improved type of banner exchange of the “second generation”.

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