MERITS OF FLASH BANNERS
In this highly competitive and fast changing environment of online marketing and promotion, everyone’s goal is to market and advertise the websites to reach the right target audience. Flash banners, the latest version of online advertising has emerged as one of the effective marketing tools to achieve this end. This fast-growing new invention is posing a stiff challenge to the existing traditional marketing method.
Flash banners are designed in such a way that visitors are easily attracted to the advertiser’s website, thereby causing more exposure to the website. These attractive banners could be embedded in various websites, just like billboards that could be viewed from tall buildings or the TV ads that are shown between the favorite shows. Even giant websites like Microsoft and Nokia make use of these banners.
Banner ads have been generated by traditional methods using GIF files. But flash movies have shown better results than animated gifs, particularly in the display of advertisements. The main advantage with flash banners is that they are usually smaller and are very suitable for showing videos and sounds, thus improving the visibility of the flash movies as these are more animated and more eye-catching than the static ones. These attractive banner ads include interactive functions that permit the visitors to do such things like clicking as well as typing text on them. Certain things like diagrams, flow charts and other kinds of charts are displayed in a better manner using images and animated words than the ordinary text. In this respect flash banner scores over the static one.
A word for the owners of the website who want to display flash ads in their websites. It is advisable for you not to use stock flash multimedia, instead design your own flash banners since your flash content might be the same as the banner design used by other people and the surfers cannot find anything special in your banners. You can very conveniently use your own company or website logo and design your banner ads in flash using your own images, audio or video files which ever you like. Such a banner is sure to reach your target audience since it is a unique, one-of-a kind flash movie and the message is conveyed very correctly. Furthermore by controlling the size you can create a bit lighter banner that will not slow down your website.
Some knowledge of ActionScript is needed to generate flash banners. However, more options of applications are there to produce flash banners with the help of a mouse. Whichever application you use, be careful not to create ad banners too large in size because most websites can allow flash ad banners only within certain limits. Keep in mind, only a very attractive, eye-catching flash banner can catch the attention of potential customers.
Flash banners are designed in such a way that visitors are easily attracted to the advertiser’s website, thereby causing more exposure to the website. These attractive banners could be embedded in various websites, just like billboards that could be viewed from tall buildings or the TV ads that are shown between the favorite shows. Even giant websites like Microsoft and Nokia make use of these banners.
Banner ads have been generated by traditional methods using GIF files. But flash movies have shown better results than animated gifs, particularly in the display of advertisements. The main advantage with flash banners is that they are usually smaller and are very suitable for showing videos and sounds, thus improving the visibility of the flash movies as these are more animated and more eye-catching than the static ones. These attractive banner ads include interactive functions that permit the visitors to do such things like clicking as well as typing text on them. Certain things like diagrams, flow charts and other kinds of charts are displayed in a better manner using images and animated words than the ordinary text. In this respect flash banner scores over the static one.
A word for the owners of the website who want to display flash ads in their websites. It is advisable for you not to use stock flash multimedia, instead design your own flash banners since your flash content might be the same as the banner design used by other people and the surfers cannot find anything special in your banners. You can very conveniently use your own company or website logo and design your banner ads in flash using your own images, audio or video files which ever you like. Such a banner is sure to reach your target audience since it is a unique, one-of-a kind flash movie and the message is conveyed very correctly. Furthermore by controlling the size you can create a bit lighter banner that will not slow down your website.
Some knowledge of ActionScript is needed to generate flash banners. However, more options of applications are there to produce flash banners with the help of a mouse. Whichever application you use, be careful not to create ad banners too large in size because most websites can allow flash ad banners only within certain limits. Keep in mind, only a very attractive, eye-catching flash banner can catch the attention of potential customers.