FLASH BANNER AD TIPS AND TRENDS
According to rich media the banners that contain perceptual or interactive elements are much more involved than the ordinary static banners. At present the term “Rich Media” mostly indicates web banner ads with interactive elements specially designed to grab the attention of the visitors to prompt them to visit or interact with the advertiser’s site. Rich media ads are likely to be more successful than the ordinary animated banner ads and they are usually more challenging to generate and implement.
So you have to take certain aspects into consideration before deciding whether Rich Media ad campaign is right for you.
First you have to make sure whether your advertising budget can afford the additional expense of design, development and hosting or serving. Flash banner ads will take more time for animation and coding. The elements such as server-side scripting, action-scripting (the code behind Macromedia Flash), database integration and hosting are never noticed by the end user. Most of the sites that display Rich Media campaigns expect excess financial commitments and/or substantial limitations for the size of banners.
The practice of using Flash for the sake of flash is slowly becoming an outdated affair, practiced before 2000. Very often a good amount of budget is spent on creative instead of animation. A majority of the audience are not impressed by a poorly built animation. Sometimes your advertising message might require user input like height, weight, smoking, non-smoking etc then a rich media campaign will be beneficial. A static banner is sufficient when your message does not need interaction with the viewers. Certain advertisers require both, the benefits of rich media ads and a good creative, then determine their method.
Now you have to determine the size of the banner. Google, Yahoo and MSN, the popular search engine sites offer a variety of banner ad sizes from which you can select the one suitable to your message. The sizes are available in tall, square, wide, small and big in different pixel dimensions, the common sizes being 468x60, 720x300, 728x90, 300x250 and 125x125. The size of the banner depends on the space the host offers and also the size of that specific space. It is important that your message fits very well within the space available. For a short message, small space is sufficient whereas if the message is large, you need a bigger area.
Hire a good designer or design firm for your banner to get designed. Creation of banner advertising can either make or break your ad campaigns. Only an “eye-catching” message or movement can make the visitor to click to your site. A professionally skilled designer will take your company message or image and represent that graphically in advertising mediums.
You can consider Rich Media as an attractive, yet cost effective choice for advertising and add to your overall marketing strategy. This Rich Media, along with other online marketing strategies like email marketing, search engine optimization, web design and development and fast, reliable hosting, definitely will ensure that your company is striving to maximize your online marketing potential.
So you have to take certain aspects into consideration before deciding whether Rich Media ad campaign is right for you.
First you have to make sure whether your advertising budget can afford the additional expense of design, development and hosting or serving. Flash banner ads will take more time for animation and coding. The elements such as server-side scripting, action-scripting (the code behind Macromedia Flash), database integration and hosting are never noticed by the end user. Most of the sites that display Rich Media campaigns expect excess financial commitments and/or substantial limitations for the size of banners.
The practice of using Flash for the sake of flash is slowly becoming an outdated affair, practiced before 2000. Very often a good amount of budget is spent on creative instead of animation. A majority of the audience are not impressed by a poorly built animation. Sometimes your advertising message might require user input like height, weight, smoking, non-smoking etc then a rich media campaign will be beneficial. A static banner is sufficient when your message does not need interaction with the viewers. Certain advertisers require both, the benefits of rich media ads and a good creative, then determine their method.
Now you have to determine the size of the banner. Google, Yahoo and MSN, the popular search engine sites offer a variety of banner ad sizes from which you can select the one suitable to your message. The sizes are available in tall, square, wide, small and big in different pixel dimensions, the common sizes being 468x60, 720x300, 728x90, 300x250 and 125x125. The size of the banner depends on the space the host offers and also the size of that specific space. It is important that your message fits very well within the space available. For a short message, small space is sufficient whereas if the message is large, you need a bigger area.
Hire a good designer or design firm for your banner to get designed. Creation of banner advertising can either make or break your ad campaigns. Only an “eye-catching” message or movement can make the visitor to click to your site. A professionally skilled designer will take your company message or image and represent that graphically in advertising mediums.
You can consider Rich Media as an attractive, yet cost effective choice for advertising and add to your overall marketing strategy. This Rich Media, along with other online marketing strategies like email marketing, search engine optimization, web design and development and fast, reliable hosting, definitely will ensure that your company is striving to maximize your online marketing potential.