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FLASH ARCADES AND FREE BANNER EXCHANGES

Flash arcades and similar entertainment site have flooded the web such that the owners find it very hard to make them profitable. They have to get, somehow, huge traffics to promote their sites. But most of them do not have a large budget and they need to find cheaper, but an effective way to get their site good traffic. Arcade banner exchanges like funk licks.com offer free services to flash arcades and similar entertainment websites. What you have to do, first get a free signup with the arcade banner exchange, upload a 100x100 banner ad with a specification to what website or URL it should link and insert a few lines of code into your website where your banners should be displayed. Most arcade exchanges display your banner ad on some other’s arcade whenever one of their banners is shown on your arcade. The other arcades will send a genuine viewer to your arcade every time a visitor clicks a banner on your site. A lot of arcade exchanges has a CTR (Click Through Rate) of 4-5% which is much higher than other ad companies.

Some people show dissatisfaction over banner exchanges for sending their visitors to their competitor’s websites. To solve this problem the big arcades would not use them or have Google ads instead. On the internet both visitors and profit are equally important because nobody can make profits without the visitors.

When you sign up most arcade exchanges will give you free impressions or clicks, even thousands. Some arcades will give free credits only after you send a certain number of impressions/clicks. These free credits are really useful for generating some quick traffic.

When you use an arcade exchange, treat your banner like an ad on Google AdWords. Try various banners and delete the ones that do not produce the required results. The performance of animated banners is much higher than the still ones. Place a bar that reads something along the lines of “Play Free Games”, at the top or bottom of your ad. Since males frequent flash arcades, images of glamorous girls can increase your CTR substantially. Be careful, use only family friendly images, otherwise you may get even a ban. It is not a good idea to insert all the banner exchange codes at the bottom of your site, instead keep them in spots likely to be clicked. Also don’t put exchange codes very near to games as the users will get distracted and ignore your site. If you place a large number of banner codes, you will send more traffic and you will receive more in return. Think logically while you put multiple exchange codes on your site. Banner exchanges that function mainly on clicks insert their codes on places that are more likely to get clicks. The same applies to the ones that use impressions. Study your site statistics carefully and if the visitors from one banner exchange produce higher favorable results, you must keep their codes at the proper places.

If you have decided to join any arcade banner exchange, you better think of places on your arcade where you will get space for a few 100x100 banners and when you sign up with the exchange remember all the useful points mentioned above.
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