EFFECTIVE BANNER ADS-SIMPLEST WAYS
Banner ads caught the attention of millions when the marketing world started to use Internet for its promotional purposes. They could view lots of various banner ads ranging from the simplest ones with a line of text and a link below to all types of eye-catching animated banners with unique text and drop down boxes even. But with the evolution and development of email and search engine marketing, the banner ads began to lose its charm in the web marketing arena. Although recent years have seen too much decline in the use of online ad banners the advertisers still consider these as an affordable medium for increasing the overall exposure of their company and services.
The tips below will help to produce effective banners in the simplest possible way.
Call for action can be regarded as the most important aspect of any ad. Although a usual “Click Here” or “Click Now” will work, a little more incentive will create additional impact on the visitors. Instead, “Click now to claim your bonuses” not only prompts action, also provides a motivation to the viewer to take immediate action.
Use very few words to convey your message. First of all, surfers are not willing to click on the banner ads. The only advantage that works for you is that the viewers cannot go without capturing the sight of the ad banners at least for a second or two. You have to make the full use of that short spell of opportunity count by not wasting time on elaborated words. You have to stress only the clear benefits your company offers. What you really want is a click on the banner from the user who will at once be taken to the website where all the features and benefits offered by your company are explained in detail. The banner ads should give a short, but clear message to the audience about what is in store for them in the website. For example, if your company is a travel agency, in your ad banner just say, “For memorable travels Click Here” or something to that effect and you can provide the details in your website.
Banner ads are sure to work, surprisingly, the simplest ones are the most successful. The effective banner should contain a simple call to action that conveys some benefit to the visitor if he/she clicks the link. If you do not depend on banner ads for your entire marketing, no doubt, you will get enough visitors and thereby good traffic to your website by using the banners properly. Moreover it is one of the cheapest forms of online market advertising agent and when it works, use it to the fullest.
The tips below will help to produce effective banners in the simplest possible way.
Call for action can be regarded as the most important aspect of any ad. Although a usual “Click Here” or “Click Now” will work, a little more incentive will create additional impact on the visitors. Instead, “Click now to claim your bonuses” not only prompts action, also provides a motivation to the viewer to take immediate action.
Use very few words to convey your message. First of all, surfers are not willing to click on the banner ads. The only advantage that works for you is that the viewers cannot go without capturing the sight of the ad banners at least for a second or two. You have to make the full use of that short spell of opportunity count by not wasting time on elaborated words. You have to stress only the clear benefits your company offers. What you really want is a click on the banner from the user who will at once be taken to the website where all the features and benefits offered by your company are explained in detail. The banner ads should give a short, but clear message to the audience about what is in store for them in the website. For example, if your company is a travel agency, in your ad banner just say, “For memorable travels Click Here” or something to that effect and you can provide the details in your website.
Banner ads are sure to work, surprisingly, the simplest ones are the most successful. The effective banner should contain a simple call to action that conveys some benefit to the visitor if he/she clicks the link. If you do not depend on banner ads for your entire marketing, no doubt, you will get enough visitors and thereby good traffic to your website by using the banners properly. Moreover it is one of the cheapest forms of online market advertising agent and when it works, use it to the fullest.