BANNER GENERATION-EFFECTIVE STEPS
For a beginner who wants to design a banner, some valuable points will help him/her to have a very successful online ad campaign. Here are they:
Though banners come in various sizes most networks and webmasters deal with only certain standard sizes. Before hiring a banner designer confirm with the choice of your ad network or the website where you think of displaying your banner, what sizes of banner they accept.
A banner might be the most attractive one in the world, yet if it is very heavy, no visitor has the patience to wait till it loads. Better make it around 25kb, even less is more fitting. If the designing is done by some one else, give clear instructions what the size should be since only few designers understand the importance of this critical factor.
Flash banners are very beautiful, but the question is whether they are effective. For a flirting young audience and for promoting products related to entertainment the complex animations offered by Flash might be useful. Otherwise avoid banners designed by Flash. Moreover, they are too heavy to be run by certain websites.
Calls to actions like “Click here”, “Click now”, “Click for more etc, though very simple, are very powerful tactics to get visitors to click on the banners. Statements like “Hurry”, “Special limited offer”, “Offer ends soon”, just half rate, only today” etc go very well with the viewers.
Don’t make the banner complex in terms of text and general design. Convey your message quickly since you will get only very short time to convince the audience to click on the banner/ Simple form of animation becomes an essential when the banner competes with other elements on the website where it appears. Animation, used wisely, should catch the attention of the visitor, not induce fits in him/her.
“Alert banner designs could be considered for a successful ad banner campaign. These banners resemble a standard Windows alert and arouse click-through rates on them up to 24% that is too excellent. But these alert banners are very effective only to a relatively non-savvy visitors and serve to promote products with a very broad appeal. For promoting niche products use suitable text or graphics.
Design banners for Return On Investment or ROI. You might be forking out not only on the initial banner design but also for the outcome of the banner. This becomes crucial when you pay for clicks or only CPM or cost per thousand views. If you pay for clicks, let us assume you are selling TV sets and using an ‘alert” banner with the text “For cheap TVs Click now”. But for the site viewers the price of the TV might not be cheap. If you pay X cents/click you will be comfortable with a statement like “High Quality TVs from $120 which will give you an idea that the browsers who click on the banner can afford that amount at least. Paying for views requires the banner, displayed on relevant sites, to stand out on the sites where it appears. So it becomes essential to select sites suited to your banners or create the banners to suit the sites on which it is displayed.
Though banners come in various sizes most networks and webmasters deal with only certain standard sizes. Before hiring a banner designer confirm with the choice of your ad network or the website where you think of displaying your banner, what sizes of banner they accept.
A banner might be the most attractive one in the world, yet if it is very heavy, no visitor has the patience to wait till it loads. Better make it around 25kb, even less is more fitting. If the designing is done by some one else, give clear instructions what the size should be since only few designers understand the importance of this critical factor.
Flash banners are very beautiful, but the question is whether they are effective. For a flirting young audience and for promoting products related to entertainment the complex animations offered by Flash might be useful. Otherwise avoid banners designed by Flash. Moreover, they are too heavy to be run by certain websites.
Calls to actions like “Click here”, “Click now”, “Click for more etc, though very simple, are very powerful tactics to get visitors to click on the banners. Statements like “Hurry”, “Special limited offer”, “Offer ends soon”, just half rate, only today” etc go very well with the viewers.
Don’t make the banner complex in terms of text and general design. Convey your message quickly since you will get only very short time to convince the audience to click on the banner/ Simple form of animation becomes an essential when the banner competes with other elements on the website where it appears. Animation, used wisely, should catch the attention of the visitor, not induce fits in him/her.
“Alert banner designs could be considered for a successful ad banner campaign. These banners resemble a standard Windows alert and arouse click-through rates on them up to 24% that is too excellent. But these alert banners are very effective only to a relatively non-savvy visitors and serve to promote products with a very broad appeal. For promoting niche products use suitable text or graphics.
Design banners for Return On Investment or ROI. You might be forking out not only on the initial banner design but also for the outcome of the banner. This becomes crucial when you pay for clicks or only CPM or cost per thousand views. If you pay for clicks, let us assume you are selling TV sets and using an ‘alert” banner with the text “For cheap TVs Click now”. But for the site viewers the price of the TV might not be cheap. If you pay X cents/click you will be comfortable with a statement like “High Quality TVs from $120 which will give you an idea that the browsers who click on the banner can afford that amount at least. Paying for views requires the banner, displayed on relevant sites, to stand out on the sites where it appears. So it becomes essential to select sites suited to your banners or create the banners to suit the sites on which it is displayed.