BANNER EXCHANGE–THE FREE PROMOTIONAL TOOL
Web banner exchange or Link exchange consists of website owners or those promoting the site, with similar projects. This network, known as ring, allows its members to exchange website links to promote their sites. The websites or projects are almost similar or have relevant contents.
How does banner exchange program work? A website owner signs up with an exchange and receives banner ads from its members. In return the members display the participant’s banner in their sites and the traffic generated in the various sites reach the group members through navigation. When you sign up with an exchange program you will receive HTML codes that should be inserted into your website. The webmaster reads the code and supplies the banners.
By designing good banners you can make this program more effective. While designing, you select the proper size for the banner to be displayed on sites. The banner must possess a clear message of the landing page of the website. The banner should clearly show your statement line, offers, service or any discount. Using proper colors, text, font and font size and company logo is also very essential. Good banners can produce branding as well. Ensure that you are getting good conversion in banner exchange program. Even though, very often, you get reasonable clicks, they are not converted to sales as expected. So sign up with a good banner exchange program for promoting your product/service. It is also advisable to make a check list like payment options, program network, traffic, active members etc before registering with a banner exchange.
Various exchanges offer different rates like 1:1 and 2:1 to their members. The rate 2:1 means you have to display two banners in your site for your banner to get posted once in any other member site. As an important promotional tool, banner exchange brings audience from various websites. But it has its limitations too, like the focused area of a network, i.e. Banner networks for electronic products websites, for UK websites, for marketing websites etc are very common. The networks usually include only a particular type of websites to attract the viewers who are interested in those items or something related to them.
Before registering with a banner exchange, study carefully the member sites in the network in which you are interested, go through the exchange rates, the sizes of the banner allowed and confirm if you will be provided with any other credits. As a preliminary trial (demo) you can try banner exchange program on different networks before going for the best.
How does banner exchange program work? A website owner signs up with an exchange and receives banner ads from its members. In return the members display the participant’s banner in their sites and the traffic generated in the various sites reach the group members through navigation. When you sign up with an exchange program you will receive HTML codes that should be inserted into your website. The webmaster reads the code and supplies the banners.
By designing good banners you can make this program more effective. While designing, you select the proper size for the banner to be displayed on sites. The banner must possess a clear message of the landing page of the website. The banner should clearly show your statement line, offers, service or any discount. Using proper colors, text, font and font size and company logo is also very essential. Good banners can produce branding as well. Ensure that you are getting good conversion in banner exchange program. Even though, very often, you get reasonable clicks, they are not converted to sales as expected. So sign up with a good banner exchange program for promoting your product/service. It is also advisable to make a check list like payment options, program network, traffic, active members etc before registering with a banner exchange.
Various exchanges offer different rates like 1:1 and 2:1 to their members. The rate 2:1 means you have to display two banners in your site for your banner to get posted once in any other member site. As an important promotional tool, banner exchange brings audience from various websites. But it has its limitations too, like the focused area of a network, i.e. Banner networks for electronic products websites, for UK websites, for marketing websites etc are very common. The networks usually include only a particular type of websites to attract the viewers who are interested in those items or something related to them.
Before registering with a banner exchange, study carefully the member sites in the network in which you are interested, go through the exchange rates, the sizes of the banner allowed and confirm if you will be provided with any other credits. As a preliminary trial (demo) you can try banner exchange program on different networks before going for the best.