BANNER EXCHANGE PROGRAMS
Banner advertising has become less effective than it used to be since surfers find less interest in them and have started to ignore banners on web pages. There is substantial drop in the click-through rate for banners, from 1-2% during the peak of their popularity to a meager 0.2% today. That means a banner gets one click when it is displayed about 500 times.
Banner exchange or link exchange also has become less popular with the decline in banner effectiveness. When considering the typical exchange ratio 2:1 (the number of times you display other banners: the number of times your banner gets displayed) and a click through rate of a slender 0.2%, your website requires to show a 1000 banners from other sites to get one visitor. This statistics does not include the potential for cheating by certain site owners who cleverly use automated pages and programs to increase credits for their websites artificially.
Still, by designing and targeting the banners effectively, banner exchange could be converted into a worthwhile method to increase traffic of your website. If you want to join a program, study carefully the program’s exchange ratio, targeting options, how the statistics are reported and above all how they are dealing with the cheating website owners. Of course, you would like to go for a program that promises the highest exchange ratio, still listen; even the ratio 1:1 becomes unproductive when people are there to get away accumulating credits by displaying banners on a web page that can reload automatically. Keep all these points in your mind while you are in the look out for the ideal exchange company and select one that checks, manually or otherwise, member websites at regular intervals to ascertain fair play.
Here are certain aspects of banner exchange companies that prospective members take note of.
Member websites take a much longer time to download the banners with animated images. So some exchange companies impose restriction on animation length.
The size of a banner, in bytes, is very important in that it can affect the time it takes to load and the time it takes to render the web site to display the banner.
Some companies put restrictions on certain subjects of advertisements. They will not include advertisements for pornography and likewise.
Banner exchange companies provide mechanisms for designing banners for webmasters. They mostly use automated facilities, but the generated banner designs are not reviewed by a human being.
Banner exchange or link exchange also has become less popular with the decline in banner effectiveness. When considering the typical exchange ratio 2:1 (the number of times you display other banners: the number of times your banner gets displayed) and a click through rate of a slender 0.2%, your website requires to show a 1000 banners from other sites to get one visitor. This statistics does not include the potential for cheating by certain site owners who cleverly use automated pages and programs to increase credits for their websites artificially.
Still, by designing and targeting the banners effectively, banner exchange could be converted into a worthwhile method to increase traffic of your website. If you want to join a program, study carefully the program’s exchange ratio, targeting options, how the statistics are reported and above all how they are dealing with the cheating website owners. Of course, you would like to go for a program that promises the highest exchange ratio, still listen; even the ratio 1:1 becomes unproductive when people are there to get away accumulating credits by displaying banners on a web page that can reload automatically. Keep all these points in your mind while you are in the look out for the ideal exchange company and select one that checks, manually or otherwise, member websites at regular intervals to ascertain fair play.
Here are certain aspects of banner exchange companies that prospective members take note of.
Member websites take a much longer time to download the banners with animated images. So some exchange companies impose restriction on animation length.
The size of a banner, in bytes, is very important in that it can affect the time it takes to load and the time it takes to render the web site to display the banner.
Some companies put restrictions on certain subjects of advertisements. They will not include advertisements for pornography and likewise.
Banner exchange companies provide mechanisms for designing banners for webmasters. They mostly use automated facilities, but the generated banner designs are not reviewed by a human being.