BANNER DESIGNER’S TACTICS
You have to consider several aspects before designing a web banner for promoting your online business. First of all, analyzing your business is very important, i.e. certain basic questions have to be cleared before making any move for the designing of the banner. The questions such as why your business requires a web banner, is it because your competitor uses online banner for promotion, does the banner comprise an effective medium for advertising your business etc. You will get a reply when you find what type of product/service people usually purchase online. If these are similar to your own product/ service you can use online for your advertisement purposes.
Next your web banner designer will ask you the exact purpose of your online marketing campaign. What actually does your banner promote? Do you want to sell your product/service, to promote a brand or to raise the number of hits on a website? Knowing your purpose the designer will categorize your banner designer based on your purpose.
Identifying your target audience is an indispensable deciding factor for the successful online banner campaigning. The audience, either from the same industry or a different one, possess various traits and preferences. So the designer will construct a banner that should appeal to all of them using as many different channels as possible.
If your goal is just to promote your brand name through the banner ad , then add a small font size logo of your brand in the banner. Otherwise, tell your designer to put up your website address in your web banner.
Before creating your banner you ask your banner designer to make a careful study on all aspects of your competitor’s online advertising tactics, about their banner designs, their websites and also the websites where they promote their banner ads. The banner designer should create your banner ad entirely different from that of your competitor because plagiarism in any form will not last long.
As taste and selection differ for each and every visitor, it is not an easy task to decide what type of banner design will attract more viewers. So the designer has to generate several banner designs for a single ad campaign and this will help you to identify the banner ad liked by most of the visitors.
If you approach a banner design company for the web banner designs, their designers will provide you with a style guide that will supply all matters regarding banner size, colors, number of loops etc. Just go through this style guide and send your needs to the designers.
Exposure is an important area to be handled with great care and thought. “Brand name” is the magic word that the present world is very much concerned about. Make contacts with more popular big websites for increasing the number of clicks and also the viewers on your website. With the help of a skilled banner designer you can achieve all these aspects.
Next your web banner designer will ask you the exact purpose of your online marketing campaign. What actually does your banner promote? Do you want to sell your product/service, to promote a brand or to raise the number of hits on a website? Knowing your purpose the designer will categorize your banner designer based on your purpose.
Identifying your target audience is an indispensable deciding factor for the successful online banner campaigning. The audience, either from the same industry or a different one, possess various traits and preferences. So the designer will construct a banner that should appeal to all of them using as many different channels as possible.
If your goal is just to promote your brand name through the banner ad , then add a small font size logo of your brand in the banner. Otherwise, tell your designer to put up your website address in your web banner.
Before creating your banner you ask your banner designer to make a careful study on all aspects of your competitor’s online advertising tactics, about their banner designs, their websites and also the websites where they promote their banner ads. The banner designer should create your banner ad entirely different from that of your competitor because plagiarism in any form will not last long.
As taste and selection differ for each and every visitor, it is not an easy task to decide what type of banner design will attract more viewers. So the designer has to generate several banner designs for a single ad campaign and this will help you to identify the banner ad liked by most of the visitors.
If you approach a banner design company for the web banner designs, their designers will provide you with a style guide that will supply all matters regarding banner size, colors, number of loops etc. Just go through this style guide and send your needs to the designers.
Exposure is an important area to be handled with great care and thought. “Brand name” is the magic word that the present world is very much concerned about. Make contacts with more popular big websites for increasing the number of clicks and also the viewers on your website. With the help of a skilled banner designer you can achieve all these aspects.