BANNER DESIGNER AND PROFESSIONALISM
Web banners, one of the most successful ad campaigning can be categorized into three categories, Flash banner, gif banner and static banner. The selection of a banner is mainly based on the target viewers, place and the purpose of your online ad campaign. But some studies reveal that flash banners grab more attention and get more clicks than the static ones. However, to whatever category the banner belongs, a professionally experienced, skilled web banner designer can make it catchy and attractive to the visitors by the correct mixing of various elements.
Even though web banners can be generated in various sizes most website owners will permit only banners of a particular size range to display on their sites. So the banner designer will ascertain the sizes of the banner that are allowed by the ad network or the website where you want them to be placed. The normal size of a full banner is 468x60 pixels and a half size is 234x60pixels. The designer selects the banner size that fits well with the website where it will be displayed.
Next, a web banner’s file size is based on various elements such as colors, number of frames, images, types of animation etc used in designing the banner. A smart banner designer never uses these elements excessively since they may increase the loading time of the banner ad. By reducing the file size he/she will help the banner to increase its loading speed.
Color is an important factor that attracts the attention of the visitors. The colors used in the banners depend largely on the colors of your website and also the colors of the website where your banner ad is going to be placed. Here the banner designer will create the banner in such way that it carries the same colors as your site has and the banner’s colors highlight the colors used on the website where the banner ad will be shown.
Animation time of a banner is another aspect the designer takes into account seriously. Animation time depends largely on looping, i.e. the number of time that an animation repeats itself. Animation with many loops is sure to annoy the viewers. So the designer uses very less number of loops, maximum 6-7 loops and ensures that each loop ends within 10 seconds with the message on the last frame.
Images too play an important role in catching the attention of potential viewers. Images that are entirely different from your product/service are not effective in fetching the required results. The banner designer makes sure that the images used in the banner ad reflect your product/service and express them. The completely different images might receive some clicks, but will fail to convert them to sale for you.
Thus, a skilled banner designer can create a web banner ad that is capable of drawing prospective visitors in large volumes by mixing the above mentioned elements of a banner in the correct proportion.
Even though web banners can be generated in various sizes most website owners will permit only banners of a particular size range to display on their sites. So the banner designer will ascertain the sizes of the banner that are allowed by the ad network or the website where you want them to be placed. The normal size of a full banner is 468x60 pixels and a half size is 234x60pixels. The designer selects the banner size that fits well with the website where it will be displayed.
Next, a web banner’s file size is based on various elements such as colors, number of frames, images, types of animation etc used in designing the banner. A smart banner designer never uses these elements excessively since they may increase the loading time of the banner ad. By reducing the file size he/she will help the banner to increase its loading speed.
Color is an important factor that attracts the attention of the visitors. The colors used in the banners depend largely on the colors of your website and also the colors of the website where your banner ad is going to be placed. Here the banner designer will create the banner in such way that it carries the same colors as your site has and the banner’s colors highlight the colors used on the website where the banner ad will be shown.
Animation time of a banner is another aspect the designer takes into account seriously. Animation time depends largely on looping, i.e. the number of time that an animation repeats itself. Animation with many loops is sure to annoy the viewers. So the designer uses very less number of loops, maximum 6-7 loops and ensures that each loop ends within 10 seconds with the message on the last frame.
Images too play an important role in catching the attention of potential viewers. Images that are entirely different from your product/service are not effective in fetching the required results. The banner designer makes sure that the images used in the banner ad reflect your product/service and express them. The completely different images might receive some clicks, but will fail to convert them to sale for you.
Thus, a skilled banner designer can create a web banner ad that is capable of drawing prospective visitors in large volumes by mixing the above mentioned elements of a banner in the correct proportion.