BANNER ADVERTISING – GUIDE FOR BEGINNER

The role played by online banner advertising to woo potential customers cannot be underestimated. These banner ads are more colorful and attractive than the two-line traditional ads or a dull graphic. They can be fully customized, so that you can include whatever you want, like information, colors, designs etc. As the price of banner ads depends on many different factors, it cannot be determined as a set rate and it varies considerably from banner to banner. All the considerations have to be taken into account before fixing a rate for banner ads. The same criterion is applicable to print advertising even.  Usually many banner designers offer banner ads and other advertising services as part of a package deal. Still it is difficult to know the exact cost of the banner ad. The only possible way is to enquire about the price of the banner ad.

It is often seen that certain web designers or online marketing companies include the price of banner ad in the marketing plan while  others may charge them separately or may not offer them at all. This depends on their services and what are included. Here are the main factors that decide the price of banner ads:

• The page where the ad appears is valued by the information it carries, e.g. home sales are more attractive than online games.
• Relevance of the site where the ad is displayed.
• The ad’s position and its size in pixels.
• if the webpage where the ad is running is very popular, the banner ad
•   will cost more.
• Rotating ads cost more than the single ones.
• The cost also depends on the nature of the ad. Offensive material is  charged more to advertise than ordinary products/services.
• The designer decides the design cost.
• Tracking statistics also decide the price.
• The ads are charged by per pixel cost (PPC) or flat per-ad rate
• The ads are considered as part of a package deal or separate ones.

Several sites will offer low rates for the banner ads if they are displayed on the sites recommended by them. This allows you to save money very often. At the same time ascertain that the banner ads are placed where you want them to be. You must give more importance to the marketing strategy than what it will cost you, so that you can make the maximum money from internet advertising. In this regard you have to go for banner ads with a reasonable rate.

Make statistics of everything by tracking them, track which banner gets more clicks, which customers sign up more or enquire more about your product/service and from which banner they make these enquiries. In the end you will learn what works, does not work and works better.

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