BANNER ADS THAT WORK
All web banner ads do not produce the same results, while some are successful in conveying your message, some flop in that attempt. The success of a banner ad in building brand awareness, producing click-through and encouraging sales largely depends on the way the banner is designed. So the designer who designs the banner ad for your ad campaigns has to follow certain important steps to make it work well.
As the banner gets only a few seconds to grab the attention of the visitor, your message should be delivered in that short period. Only a short and simple message, shown in correct words and images including animated gifs that allow brief messages to rotate, can achieve this end. Viewers can easily remember a message or name conveyed through a concise ad.
The statement that people do not like reading ads is incorrect, they read only what is interesting to them, sometimes it could be an ad even. So the designer should provide something interesting to the visitors through the banner ads. Your banners will work well with the viewers only if they contain matters relevant to them. Otherwise they will reject them totally.
Providing a good reason to click is a good idea to attract viewers to your banner ad because people readily respond to a compelling proposition. Banners that provide viewers an opportunity to win something attract them quickly. A banner that offers some free gift or a special discount also gets a lot of clicks. While developing your banner’s message, give the most compelling reason why a viewer would want to visit your website, let it be the information you provide, special free offers, incentives or discounts or products/services that will make his/her life much better and happier.
Leading users who click on the banners to your home page are acceptable if your aim is to develop branding awareness for your site. But if you offer a special promotion or discount or expect a particular action from the user, you have to generate follow-through mechanisms for such users. A special page is to be created to explain the promotion in detail and to provide visual and messaging clues about their next steps. And also, a specially created page for each banner enables you to find out which banner is more successful in driving traffic or making purchases.
You can have a trial with rich media banners, incorporated in one of your banners and see the outcome with standard banners. These banners with special effects like animation, sound etc may facilitate e-commerce and could fetch even instant revenues. Some rich media banners include a built-in order area and expandable order forms. They even secure server technology for safe credit card transactions. It is claimed that the brand recall and viewers’ interaction with rich media banners are much higher than with a basic gif banner. However, these are expensive and not available on all websites.
The success of a banner depends on its ability to prompt users to action. Ask your designer to develop banner with your users’ requirements in mind. Have a constant watch on their performance and don’t hesitate to make changes to improve your conversion rate.
As the banner gets only a few seconds to grab the attention of the visitor, your message should be delivered in that short period. Only a short and simple message, shown in correct words and images including animated gifs that allow brief messages to rotate, can achieve this end. Viewers can easily remember a message or name conveyed through a concise ad.
The statement that people do not like reading ads is incorrect, they read only what is interesting to them, sometimes it could be an ad even. So the designer should provide something interesting to the visitors through the banner ads. Your banners will work well with the viewers only if they contain matters relevant to them. Otherwise they will reject them totally.
Providing a good reason to click is a good idea to attract viewers to your banner ad because people readily respond to a compelling proposition. Banners that provide viewers an opportunity to win something attract them quickly. A banner that offers some free gift or a special discount also gets a lot of clicks. While developing your banner’s message, give the most compelling reason why a viewer would want to visit your website, let it be the information you provide, special free offers, incentives or discounts or products/services that will make his/her life much better and happier.
Leading users who click on the banners to your home page are acceptable if your aim is to develop branding awareness for your site. But if you offer a special promotion or discount or expect a particular action from the user, you have to generate follow-through mechanisms for such users. A special page is to be created to explain the promotion in detail and to provide visual and messaging clues about their next steps. And also, a specially created page for each banner enables you to find out which banner is more successful in driving traffic or making purchases.
You can have a trial with rich media banners, incorporated in one of your banners and see the outcome with standard banners. These banners with special effects like animation, sound etc may facilitate e-commerce and could fetch even instant revenues. Some rich media banners include a built-in order area and expandable order forms. They even secure server technology for safe credit card transactions. It is claimed that the brand recall and viewers’ interaction with rich media banners are much higher than with a basic gif banner. However, these are expensive and not available on all websites.
The success of a banner depends on its ability to prompt users to action. Ask your designer to develop banner with your users’ requirements in mind. Have a constant watch on their performance and don’t hesitate to make changes to improve your conversion rate.